Category: Tutorials

Creating your Customer Journey

This is probably one of the most important tutorials on this site. It shows you how to take a customer from “I don’t know you” to “I love you and I want to buy everything you offer.”

Tech solution to manage and deliver appointment-based 1-1 sessions online

This guide helps coaches, therapists, and other service professionals who deal with clients on a one-to-one basis quickly set up a solution that allows them to manage paid sessions and deliver them online using low-cost but reliable and easy-to-use technology.

Creating a Customer Avatar

This is a highly useful tutorial, because we are going to define exactly who your customer is and what their interests, hopes and fears are.

Facebook & WhatsApp Messaging Rules Explained

A quick look at who can use the messaging applications owned by FaceBook – (specifically Facebook Messenger and WhatsApp), what you can use them for, and how it works – including using templates and the 24-hour window.

The Webinar to Consultancy Call Strategy

Here’s an ideal strategy for businesses that want to combine wide online customer reach with a structured sales process capable of selling high priced products. It can be implemented inside a week, making it a fast option.

How to create a 5 Step Offer Formula

Here’s a great 5 step formula that you can use to structure almost any kind of ad, webpage or pitch.

How to create powerful Testimonials & Case Studies

Here’s a very useful template for testimonials and case studies.

How to create a Customer Strategy Roadmap

The customer roadmap is a great engagement tool for you if you are a service business. You can offer it as part of a consultancy call, so the customer want to do the call to get your plan for how they can improve.

Evaluating a Business Idea

In this tutorial, we are going to take your business idea and ask some killer questions to see just how good an idea it actually is. Then we are going to give it a score, so we can compare it to the other ideas you have.

Creating a Business Idea Shortlist

In this tutorial, we are going to come up with ideas about services you can provide, and look at who is likely to pay you the most money, and give you the most joy to work with.

Defining Your Mission

Here, we’re looking at what your overall vision is, which is a shared purpose that inspires you and gives a reason and purpose to what you do beyond pennies in bank accounts – and you mission – which is how you express that.