The 3 steps to talking to customers, clearly and convincingly.
Most businesses are losing money every day because the conversations they are paying to have with their potential customers are confusing, dull or poorly timed. But the good news is that a few tweaks can quickly change all that.
Segment and define your audience.
The more we’ve thought about exactly who we are talking to, whats’s on their mind, and what they are likely to be looking for, the more they will notice and listen to us in return.
Position your brand and products.
Once we know who we are talking to, and what they are looking for, then we can work out how to tell them that we are clearly their best choice.
Create & sequence your messaging.
The order in which we say things to customers is arguably as important as what we say. Read our Free Guide to discover the ideal warmup sequence.