Tag: businesstutorial

Creating your Customer Journey

This is probably one of the most important tutorials on this site. It shows you how to take a customer from “I don’t know you” to “I love you and I want to buy everything you offer.”

Creating a Customer Avatar

This is a highly useful tutorial, because we are going to define exactly who your customer is and what their interests, hopes and fears are.

How to create a 5 Step Offer Formula

Here’s a great 5 step formula that you can use to structure almost any kind of ad, webpage or pitch.

How to create powerful Testimonials & Case Studies

Here’s a very useful template for testimonials and case studies.

How to create a Customer Strategy Roadmap

The customer roadmap is a great engagement tool for you if you are a service business. You can offer it as part of a consultancy call, so the customer want to do the call to get your plan for how they can improve.

Evaluating a Business Idea

In this tutorial, we are going to take your business idea and ask some killer questions to see just how good an idea it actually is. Then we are going to give it a score, so we can compare it to the other ideas you have.

Creating a Business Idea Shortlist

In this tutorial, we are going to come up with ideas about services you can provide, and look at who is likely to pay you the most money, and give you the most joy to work with.